Responsibilities

• Develop and own Prosperity Network's marketing strategy.
• Create quarterly marketing plans aligned with business objectives.
• Identify opportunities to generate new enquiries and revenue.
• continually test, measure and improve marketing performance.
• Lead and coordinate campaigns across multiple channels including: Member acquisition; Webinar campaigns; Networking events; Product launches; Referral initiatives; Member retention; Brand awareness.
• Plan and execute webinar and event campaigns to maximise registrations, attendance, engagement, and conversion into paying members.
• Review and improve the complete customer journey from first enquiry through to long-term member.
• Develop and optimise landing pages, email sequences, CRM workflows, marketing automation, referral journeys, member communications and existing member content.
• Review and set objectives, analyse results, improve ROI, ensure alignment with wider goals.
• Manage analytics and reporting: qualified leads, cost per enquiry, CPA, conversion rates, webinar performance, event registrations, email engagement, marketing ROI, customer lifetime value.

Requirements

• Developing marketing strategies
• Growing leads and enquiries
• Increasing sales or memberships
• Delivering successful webinar campaigns
• Managing marketing projects
• CRM systems and marketing automation
• Email marketing
• Conversion optimisation
• Working with paid advertising specialists
• Analysing KPIs and making data-led decisions

Preferred

• Experience within education, coaching, membership businesses or property would be advantageous but isn\'t essential.

Benefits

• On-site parking