Digital PR Executive

Leeds, UK (Remote)

£25K/yr – £30K/yrEntry Level1+ years expFull time

Posted 4 weeks ago

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Job Description

Responsibilities

  • Support on some of our biggest and most exciting accounts across the Digital PR department
  • Help Account Managers deliver strategies and activity across a range of exciting brands
  • Support and lead account activities such as writing press releases, producing media lists, executing outreach for a range of Digital PR activities, liaising with journalists and clients and ultimately delivering results on these accounts
  • REPORT INTO THE HEAD OF DIGITAL PR, you will work to deliver coverage across a range of Digital PR accounts targeting the UK, US and Canada through a range of Digital PR activities
  • Write press releases and content that will be of interest to the UK, US and Canadian media
  • Support Account Managers on Digital PR strategies for your allocated accounts, from ideation through to delivery and reporting
  • Pitch campaigns to relevant journalists in the space to earn media coverage
  • Create well-thought and thorough media lists that land desired coverage
  • Help collect and analyse data to support campaign ideas
  • Create and execute Digital PR activity to gain coverage and backlinks brands

Requirements

  • One years’ experience in a Digital PR, PR or content writing role
  • Works well in a dynamic, creative and hard-working team
  • A positive and proactive attitude and someone who is happy getting stuck in to help bring ideas to life
  • Strong experience in copywriting activities and an understanding of what gets coverage
  • Brings plenty of enthusiasm and creativity to ideas sessions, and provides excellent input and suggestions for ideas
  • An understanding of the UK culture and the media landscape
  • An all-round personality who is curious to learn
  • A flair for brainstorming creative ideas and can think conceptually
  • The ability to find the ‘angle’ and create great content using research and data analysis
  • Knowledge of a range of digital PR tactics such as campaigns and reactive

Preferred

  • Some experience of software and tools such as Buzzstream, Ahrefs, Google Search Console, Accuranker and ChatGPT is desirable but not essential.

Benefits

  • Up to 8% employer pension contribution through our Company Pension Scheme
  • Earn up to 10% bonus of annual base salary every year
  • 31 days paid leave (including bank holidays)
  • Employee company share options
  • Fully remote working (UK-based applicants only)
Toucan International logo

Toucan International

Digital PR and SEO agency with a simple mission: deliver tangible, bottom-line results for our clients

Founded in 2025
13 employees (7 in marketing)

Traffic Signals

Monthly Visitors
86
Traffic Source Mix
Search
43.3%
Direct
35.7%
Referral
13.8%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
7 (54% of company)
Marketing Roles Posted (Last 30 Days)
1