Digital PR Executive

Leeds, UK (Remote)

£25K/yr – £30K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end to end Digital PR coverage for UK, US and Canada, from ideation to reporting, with data driven ideas and fast reactive opportunities.

  • Own coverage generation across regions and campaigns.
  • Build targeted media lists and pitch to secure coverage and backlinks.
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  • Monitor results and adapt strategies based on data."

Job Description

Responsibilities\n
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  • Report into the Head of Digital PR, you will work to deliver coverage across a range of Digital PR accounts targeting the UK, US and Canada through a range of Digital PR activities
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  • Write press releases and content that will be of interest to the UK, US and Canadian media
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  • Support Account Managers on Digital PR strategies for your allocated accounts, from ideation through to delivery and reporting
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  • Pitch campaigns to relevant journalists in the space to earn media coverage
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  • Create well-thought and thorough media lists that land desired coverage
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  • Help collect and analyse data to support campaign ideas
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  • Create and execute Digital PR activity to gain coverage and backlinks brands
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  • Monitor and report on client Digital PR results
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  • Use latest news, tools and trends to identify opportunities quickly to create reactive Digital PR activity
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  • Develop a strong understanding of the brand’s audience and the industry it works in to deliver the best relevant Digital PR activity
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Toucan International logo

Toucan International

Digital PR and SEO agency with a simple mission: deliver tangible, bottom-line results for our clients

Founded in 2025
13 employees (7 in marketing)

Traffic Signals

Monthly Visitors
86
Traffic Source Mix
Search
43.3%
Direct
35.7%
Referral
13.8%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
7 (54% of company)
Marketing Roles Posted (Last 30 Days)
1