Responsibilities

• Implement and manage paid media campaigns (Facebook, LinkedIn, Google, Bing and emerging platforms) following Pearson’s playbook and compliance guidelines.
• Optimise ad creatives and copy, liaising with global brand for approvals and portfolio marketing teams on campaign strategy.
• Track and update campaign budgets, ensuring alignment with seasonal plans.
• Monitor campaign performance metrics and flag issues for review.
• Maintain budget tracking spreadsheets, campaign documentation, and handle administrative tasks (expenses, POs, invoices).
• Prepare and deliver performance reports, collate data from GA4, CRM, and ad platforms, and manage stakeholder-facing dashboards.
• Collaborate with CRM, analytics, and marketing teams for robust tracking and insights.
• Support campaign handovers and continuity during leave periods.

Requirements

• Proven experience in paid media execution roles.
• Familiarity with Google Ads, Meta, LinkedIn, Microsoft Ads; bonus for Reddit, TikTok, Spotify, Snapchat, Quora.
• Proficiency in Excel, marketing analytics and data handling.
• Ability to manage multiple tasks and meet deadlines.

Preferred

• Experience in Canadian and Australian education markets is a “nice to have.”
• Bonus for Reddit, TikTok, Spotify, Snapchat, Quora.