Digital Marketing Specialist at myHappymind | Alderley Edge, Stockport, UK

myHappymind

Digital Marketing Specialist

Alderley Edge, Stockport, UK (Hybrid)

Salary Not AvailableMid Level3+ years expPermanent

Posted 3 weeks ago

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Job Summary

Own the lead generation engine across paid and organic channels and drive end to end from first click to booked pitch while continually optimizing CPL and funnel conversions.

Lead generation campaigns: plan, launch, and optimise including lead magnets, webinars, and email sequences.
Full funnel ownership: manage the journey, retargeting, nurture workflows, and structured A/B testing.

Job Description

Responsibilities

Deliver against a shared lead target across paid and organic digital channels, working to the priorities set with the Head of Marketing
Build, launch and optimise lead generation campaigns including lead magnets, webinars and email sequences
Develop and manage the full-funnel journey from first click to booked pitch
Contribute fresh digital ideas to the team, continually bringing new thinking to how we generate and convert leads.
Report on pipeline contribution weekly, with clear data, insight, and recommended next steps
Plan, build and manage paid campaigns (experience in a wide range of channels is ideal)
Manage campaign setup, targeting, creative testing and budget performance.
Continuously optimise for cost per lead (CPL) and conversion rate
Run structured A/B tests across audiences, creative and messaging formats
Manage retargeting activity to improve conversion across the funnel

Requirements

3+ years or more in a digital marketing role, with hands-on experience of paid media and email campaigns
Experience running campaigns that generate leads
Hands-on experience with Meta Ads, Google Ads. Other channels are a bonus.
Proficiency in ActiveCampaign for email and CRM or similar
Experience with marketing automation and lead nurture workflows
Comfortable building campaign assets (emails, landing pages, basic graphics) from supplied copy, using templates and AI tools where helpful
Data-led: you report on what the numbers say, not what you hope they say
Self-managing: you own your workload, flag risks early, and don't wait to be directed
Actively uses AI tools to improve output and efficiency: whether for copy, research, reporting or campaign ideation. You stay current with what's possible and apply it practically, not theoretically
Experience using AI tools to streamline and optimise marketing workflows, reducing manual effort and increasing output

Preferred

Marketing Degree (other marketing qualifications such as CIM)
Experience managing organic social media
Experience in edtech, SaaS or mission-driven organisations
Familiarity with the UK education sector

Benefits

Casual dress
Company events
Company pension
Life insurance
Private medical insurance
Sick pay

myHappymind

myHappymind is on a mission to create a generation of resilient, self-aware and mentally healthy children and young people.Our award-winning, NHS-backed mental health and wellbeing curriculum is delivered in over 2,000 schools and more than 40 local authorities. Built on the science of positive psychology, neuroscience and character education, it develops lifelong habits that support strong mental health.We teach children how their brains work, how to regulate their emotions, how to build positive relationships and how to grow in confidence and self-belief. These are essential life skills that strengthen wellbeing, behaviour and readiness to learn.We provide everything schools and settings need to implement myHappymind with ease. Our fully prepared, interactive lessons embed seamlessly into the PSHE curriculum and become part of the culture of the school, creating a shared language and consistent approach to preventative mental health.Today, myHappymind is trusted by over 2,000 schools and nurseries across the UK and internationally. We are proud to partner with Multi Academy Trusts, local authorities and NHS teams to deliver a preventative approach that works at scale.Our impact is independently validated and nationally recognised. We are:• Winner of the King’s Award for Enterprise in Innovation• Part of the NHS Innovation Accelerator programme• Validated by the University of Chester• Proven to reduce CAMHS referrals, improve attendance and deliver strong returns on investment for schools and systemsWe believe the future of mental health lies in prevention. That means equipping children with the tools and habits to thrive long before they reach crisis point.If you care about creating meaningful, measurable change in children’s mental health and wellbeing at a school or system level, we would love to connect.

Founded in 2016

Alderley Edge, England, GBR

34 employees (3 in marketing)

www.myhappymind.org