Digital Marketing Specialist

City of Bristol, Bristol, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own paid media across search, social, and programmatic for global higher-ed clients, with a path to expand into new channels and turn raw data into stakeholder-ready narratives.

  • Own cross-channel paid media strategy and execution, including GA4-based measurement and performance analysis.
  • Own reporting, insights, and recommendations tied to client KPIs and six-figure budgets across multiple markets.

Job Description

Responsibilities

  • Become a performance expert , not just managing campaigns but creating strategies around Search, Social & Programmatic to deliver real value.
  • Creating high quality analysis that breaks the data down to become easily digestible for key stakeholders.
  • Do you want to develop your channel expertise to include new channels such as Weibo, Wechat & Tencent adding another string to your media bow? Kickstarting international campaigns & working in new media markets is a key part of the role - training will be provided in these areas.
  • Plan, write and launch paid media campaigns that perform & provide the results.
  • Providing a consistent output of campaign builds, analysis and thinking outside the box to drive high levels of innovation.
  • Disciplined daily management of all paid media campaigns.
  • Tracking digital KPI’s to measure campaign performance.
  • Maintaining our strong relationships with Google & Facebook.
  • Produce detailed and accurate client reports and competitor analysis.
  • Demonstrate a strong understanding of clients’ accounts to identify trends or issues to raise them with the wider team.
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Hybrid

3.1 Glassdoor

Hybrid is a full-service marketing partner for the education sector – backed by unrivalled insight, advanced technology, and AI-driven enrolment strategies.With teams across six countries and over 16 years of dedicated experience in higher education, our integrated marketing solutions help education brands grow worldwide.More enrolments. More brand impact. More momentum. We deliver measurable results, faster, and at scale.

Founded in 2009
Bristol, England, GBR
518 employees (119 in marketing)
49% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
11.9K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
44.8%
Direct
42.3%
Referral
8.1%
Social
3.7%
Paid
0.9%

Headcount Trend

Current headcount: ~518

Marketing Team

Marketing Team Size
94 (18% of company)

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