Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels including social media, email marketing, SEO optimisation, and paid advertising such as Google Ads.
• Manage content creation and optimisation for websites using WordPress and Adobe Photoshop to ensure engaging visual and written content.
• Analyse campaign performance using Google Analytics and other tools to measure effectiveness and identify areas for improvement.
• Conduct keyword research and optimise website content to improve search engine rankings (SEO).
• Oversee social media management by creating engaging posts, scheduling content, and interacting with followers to build community engagement.
• Coordinate with the sales team on B2B marketing strategies, including lead generation and nurturing campaigns.
• Prepare detailed reports on campaign performance using Microsoft Excel and PowerPoint for internal review and strategic planning.
• Manage email marketing campaigns, ensuring compliance with best practices and GDPR regulations.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
• Lead project management efforts for multiple campaigns simultaneously while maintaining high standards of quality and deadlines.

Requirements

• Proven experience in digital marketing management, including SEO optimisation, social media management, Google Ads, Google Analytics, and email marketing.
• Strong copywriting skills with the ability to craft compelling content tailored to target audiences.
• Demonstrable expertise in project management with excellent organisational skills and time management abilities.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Word, Excel, PowerPoint), and IT tools relevant to digital marketing activities.
• Experience in B2B marketing environments is highly desirable.
• Analytical skills necessary for interpreting data insights to inform strategic decisions.
• Excellent communication skills in English, both written and verbal.

Nice to have

• Experience in B2B marketing environments is highly desirable.
• Leadership qualities with the ability to manage multiple projects efficiently while maintaining clear communication across teams.

Benefits

• Free parking
• On-site parking