Digital Marketing Specialist at GEN PLUS Group | London, UK

GEN PLUS Group

Digital Marketing Specialist

London, UK (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end performance marketing in a B2B context with responsibility for strategy, ad creative, and analytics across paid media and CRM to maximize CPA/ROAS.

Campaign strategy and end-to-end management across Google, Meta, and LinkedIn with full-funnel planning and optimization.
Conversion tracking and CRM-driven nurture to lift qualified leads and revenue.

Job Description

Own full-funnel performance marketing in a B2B context, owning strategy, creative, and analytics across paid media, CRM, and inbound channels to maximize CPA/ROAS.

Campaign strategy and end-to-end management across Google, Meta, and LinkedIn, with full-funnel planning, testing, and optimization.
Conversion tracking, audience segmentation, and CRM-driven nurture to lift qualified leads and revenue.
Build and optimise campaigns across Google Ads, Meta Ads, and LinkedIn Ads from scratch with ongoing day-to-day management.
Run A/B tests on creative, copy, audiences, and bids to sharpen performance.
Monitor performance metrics (CTR, CPC, CPA, ROAS, LTV) and report with actionable insight to stakeholders.
Keyword research and bid management using SEMrush and native platform tools to inform strategy.
Lead workflows and email automation to convert and retain customers.
Prospecting and data enrichment with Apollo to fuel outbound efforts.
Track and interpret data with GA4/Analytics and Looker Studio to drive ROI decisions.
Collaborate with internal teams to align marketing with business goals and introduce new ideas.

GEN PLUS Group

We are GEN Plus Group - The Change Creation Company. Your One-Stop Shop for Holistic Brand Storytelling.A global independent group of agencies, delivering meaningful impact to brands, businesses, and people, through holistic communications.We believe in the transformative power of ‘GEN Plus’. It’s a philosophy that’s more than an emblem or a symbol - it’s an embodiment of our commitment to take every endeavour a step further, to exceed expectations, and to forge connections that transcend transaction.We are the Story-Tellers, the Story-Shapers, and the Story-Makers, that are leading the charge of change – not just for our partners, but for the industry.We are powered by the unique formula of PRM+NaF+SPANDY x THEM AGAIN = GEN PLUS GROUP, embodying our collective strength, uniting PRM's strategic communications and marketing skills, NaF+'s exceptional content creation, SPANDY's talent representation, and the fresh wave of innovation and creativity of THEM AGAIN, under one banner.Our people are our driving force, a new generation of over 3,000 industry experts, from more than 60 nationalities, who embody the ‘GEN Plus’ philosophy. Every member of our team, no matter their role or location, shares the same grit, ambition, expertise, and desire to disrupt, innovate, and lead. Looking to elevate your brand? We'd love to hear from you! Please contact info@genplusgroup.agency and one of our GEN+ team will be in touch!

London, England, GBR

27 employees (10 in marketing)

www.plusgroup.agency