Responsibilities

• Manage and optimise paid acquisition campaigns across multiple digital channels including Google Ads (Search, Display, YouTube, PMAX), Meta Ads (Facebook & Instagram), Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and various programmatic advertising platforms and DSPs.
• Monitor campaign performance daily and adjust budgets, bidding strategies, creatives, and targeting accordingly
• Launch and manage multi-market campaigns across web and app acquisition funnels
• Support retargeting, audience segmentation, and lookalike audience strategies
• Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates
• Conduct A/B testing across creatives, landing pages, audiences, and ad copy
• Analyse campaign performance and provide actionable recommendations to improve efficiency and scale
• Work closely with creative teams to develop high-performing ad creatives and messaging
• Experience with user acquisition and retargeting journeys.
• Support the implementation and management of tracking and attribution infrastructure across platforms including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, app attribution platforms, and Conversion APIs (CAPI).

Requirements

• 3–6+ years of experience in digital marketing, paid media, or performance marketing
• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field
• Hands-on experience managing campaigns across Google Ads and Meta Ads
• Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms
• Understanding of tracking, attribution, pixels, event tracking, and analytics
• Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.
• Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels
• Analytical mindset with the ability to interpret campaign data and optimise performance
• Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies.
• Drop of server-side tracking?

Preferred

• Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus
• Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous