Responsibilities

• PPC & Paid Advertising Mastery: Architect, manage, and scale highly profitable Google Ads campaigns. You will be our in-house PPC specialist, ensuring maximum ROI and lead generation for both our corporate brand and individual franchisees.
• Meta Advertising: Develop and execute targeted Meta (Facebook/Instagram) ad campaigns to drive brand awareness, customer inquiries, and franchise recruitment.
• Conversion Rate Optimisation (CRO) & Web Design: Take the lead on web design initiatives, proactively drive SEO, creating high-converting landing pages and optimising the user journey across our website to maximize lead capture.
• CRM & Asset Management: Responsible for setting up uniform and marketing images for social media on the in-house CRM system.
• Franchisee Communication & Meetings: Responsible for organising and leading Teams meetings as well as quarterly meetings with the franchisees.
• Strategic Franchise Growth: Design and implement digital marketing strategies specifically aimed at scaling our network, supporting our aggressive goal of doubling our franchisee count every 12 months.
• Comprehensive Digital Strategy: Own "all angles" of the digital marketing mix, aligning your strategies with the broader commercial goals of the company.
• Data Analysis & Reporting: Create, analyse, and present detailed business reports on campaign performance, marketing spend, and ROI directly to the UK MD.

Requirements

• Commercial Mindset: You think like a business owner. You understand cost-per-acquisition, lifetime value, and how marketing directly impacts the bottom line.
• Google Ads Specialist: Deep, proven expertise in managing high-performing Google Ads (PPC) campaigns.
• Web Design Proficiency: Excellent web design skills with a strong portfolio demonstrating a focus on user experience (UX) and conversion rate optimization (CRO).
• Social Media Advertising: Proven track record of running successful Meta ad campaigns.
• Analytical Skills: Strong ability to interpret data, generate insightful business reports, and make data-driven decisions.
• Drive & Determination: A highly motivated self-starter who thrives in a growth-focused environment and is excited by the challenge of rapidly scaling a franchise network.
• Communication: Excellent communication skills with the ability to report clearly and effectively to senior leadership and franchisees.

Nice to have

• Google Ads certification is highly desirable

Benefits

• Competitive salary and performance-based incentives.
• The opportunity to work directly with the UK MD and make a massive impact on the company's trajectory.
• A dynamic, fast-paced environment with a clear path for professional growth as the network expands.
• Casual dress
• Company events
• Employee discount
• Work from home