Digital Marketing Officer (Tech Lead) at St Mary’s University, Twickenham | London, UK

St Mary’s University, Twickenham

Digital Marketing Officer (Tech Lead)

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the university digital stack and analytics, with hands on in a major website redevelopment to improve recruitment and engagement.

Digital ownership: website, CMS, live chat, CRM tools, and the MySMU app.
Major project delivery: hands-on redevelopment with suppliers and accessibility improvements.
Measurement and optimization: GA4, Search Console and dashboards to drive practical improvements.

Job Description

Responsibilities

Own the university's digital channel stack including the website, CMS, live chat, CRM tools and the MySMU app and drive ongoing enhancements.
Lead day to day digital requests, publish and improve content, manage supplier delivery of new features and ensure accessibility and best practice.
Measure performance with GA4, Google Search Console and dashboards, turning data into practical improvements across student recruitment and digital engagement.

Requirements

Permanent / Full Time (36 hours per week)
Proven digital marketing experience with managing websites, CMS platforms and digital content
Strong analytical skills and experience using web analytics tools
Ability to turn performance data into practical improvements
Comfortable taking ownership of work, prioritising competing deadlines, solving problems independently
Excellent communication, attention to detail, and willingness to keep learning
Eligibility to work in the UK (UK Immigration rules)
Experience working with suppliers to deliver new features

Preferred

Knowledge of HTML, CSS, JavaScript, UX, accessibility, creative tools and the HE sector would be useful but not essential

St Mary’s University, Twickenham

Situated in the leafy borough of Richmond upon Thames, our campus boasts all the perks of a great City location with the peace and tranquillity of a safe suburb. At St Mary’s, students are known by name, reflecting the close-knit community of the University.Our teaching excellence was listed in the top 15 of UK universities and the facilities at our newly built £8.5m Sports Centre, which were used during the pre-Games training camp for the London 2012 Olympic Games, are regularly used by international athletes such as Usain Bolt, Mo Farah and David Weir.With 95% of graduates employed or in postgraduate education after six months, you will receive all the help you need to move on successfully after your degree.

Twickenham, England, GBR

1.3K employees

www.stmarys.ac.uk/home.aspx