Responsibilities

• Plan, deliver, and optimise pay-per-click (PPC) campaigns across Google Ads, Meta and paid social platforms to support student recruitment, including enrolment periods and open events
• Manage campaign budgets, audience targeting, and bidding strategies, with a focus on cost-effective results
• Brief and collaborate with our designer on paid campaign assets, ensuring creative aligns to audience and platform
• Work closely with the Digital Marketing Officer (Content and Social) to ensure paid and organic activity are planned and delivered as part of a coherent media plan, with shared visibility of campaign performance and scheduling across both roles.
• Work closely with curriculum teams to promote courses to the right audiences at the right time
• Maintain a working understanding of the team's organic social and content activity, including scheduling and community management processes, to support continuity of output
• Track and report on the performance of paid campaigns and wider digital channels using Google Analytics and platform-native tools
• Use data to inform optimisation decisions and share clear, actionable insights with the wider team
• Contribute to quarterly channel performance reporting, including paid media and overall digital performance
• Monitor competitor and sector activity, identifying opportunities to improve the College's paid media approach

Requirements

• Qualification or equivalent Experience in Design, Marketing or Communications.
• Experience in a digital marketing role with hands-on responsibility for paid media
• Proven track record managing PPC campaigns across Google Ads and paid social platforms, including budget management and performance optimisation
• Strong analytical skills, with experience using Google Analytics and reporting on campaign performance
• Good working knowledge of SEO principles and how paid and organic search interact
• A collaborative team player who is comfortable working across a small, integrated team and sharing knowledge to support collective delivery.
• Strong written communication skills, with the ability to write clearly for different audiences and channels
• Comfortable working with data to evaluate performance and inform decisions
• Awareness of GDPR and digital accessibility requirements

Preferred

• Experience supporting email marketing campaigns and managing data in a CRM system
• Experience working with creative agencies or external partners
• An understanding of, or experience in, the education or public sector

Benefits

• Pension Scheme
• Leave entitlement
• Employee Benefit Platform
• Health and Wellbeing - Health Assured Employee Assistance Programme (EAP) 24/7 Availability
• Free eye test through Specsavers voucher scheme (up to £25) and £45 towards a pair of glasses
• Free flu vaccinations
• Travel - interest-free loans for annual travel passes
• Flexible Working
• Professional Development
• College Benefits - staff access to facilities and discounts