Responsibilities - Plan, develop and implement PPC and Paid Social campaigns for departments across the organisation with a wide variety of goals and objectives. - Manage and optimise paid advertising campaigns across a variety of channels, including Google Ads, Meta Ads and more. - Consult across the charity on best-practice use of paid-for digital engagement. - Analyse and report on key campaign metrics and KPIs, providing regular updates to key stakeholders. - Provide input into the requirements for campaign reporting dashboards, ensuring budget holders understand the impact of their investment and how campaigns can be further optimised. - Work with external agencies as appropriate when campaigns are outsourced, advising, and learning from these relationships. - Oversee other analytics monitoring and reporting as appropriate. - Identifying key target audiences for each campaign across the marketing funnel to ensure we are engaging people with the right messaging. - Maintain relevant files and documents, including accurate recording of supporter data. - Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines. - Undertake any other relevant duties and projects delegated by the Digital Marketing Manager in line with the responsibilities of the post. - Tracking work in the Campaign Management system and reporting back on capacity level. - Maintaining PPC and paid social calendars alongside key stakeholders to document campaign activity. Requirements - Relevant experience in a previous role. - Experience of planning and deploying PPC and paid social media campaigns - Experience of Google Ads and Meta Ads - Experience of insight reporting and key metric tracking - Extensive understanding of social media platforms, insight software and campaign management - Excellent organisational skills; the ability to manage a large number of tasks to multiple deadlines - A confident, friendly and collaborative manner - Working with independence, intelligence, drive and initiative Benefits - plus benefits.