Responsibilities

• Define the digital marketing strategy for Europe and translate the commercial plan into a monthly digital blueprint, covering key dates, product focus, offers and positioning.
• Set the department’s KPIs and hold the team accountable for achieving them.
• Design and continuously refine the omnichannel communication strategy, introducing new channels where they can meaningfully contribute to revenue.
• Own the annual digital marketing budget – planning, tracking and reallocating where needed.
• Oversee content across 12 websites (11 languages), social media channels and the email marketing programme.
• Steer the migration from the current e‑commerce platform to Shopify Plus, coordinating with IT, e‑commerce and US colleagues to manage timelines and dependencies.
• Further develop our CDP‑driven omnichannel activity, making effective use of segmentation, personalisation and audience targeting.
• Evaluate and roll out new digital tools and determine where AI can genuinely remove workload from the team.
• Shape the retention approach across the customer lifecycle, from welcome journeys through to long‑term engagement and win‑back activity.
• Work with Commercial and Sales to build offers and communications that bring inactive customers back.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field, or equivalent experience.
• 5+ years’ experience in digital marketing, digital communications, CRM or content marketing.
• 3–5 years’ people management experience.
• Experience leading cross‑functional projects with multiple stakeholders across markets.
• Experience of digital transformation initiatives and implementing new marketing technology.

Preferred

• Experience with Shopify Plus or a similar e-commerce platform migration
• Professional certifications in marketing or digital marketing

Benefits

• Enhanced pension contribution – 8% employer contribution
• Private medical and dental insurance
• Life assurance and Income Protection Insurance cover
• Hybrid working model for better work-life balance
• Wellness programme, including incentives for personal wellbeing and company recharge days
• 25 days annual leave + bank holidays
• Opportunity to work in a collaborative and supportive environment
• Ongoing learning and development opportunities
• A culture that values continuous improvement and teamwork