Digital Marketing Manager

Burton Latimer, North Northamptonshire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own integrated digital campaigns across brands with cross-channel ownership from SEO to influencer and e commerce, guided by data to lift ROI and signal impact to business outcomes.

Growth/Delivery: Own end-to-end digital campaigns across owned, earned and paid channels with data-driven optimization.
Partnerships: Manage external agencies to produce high quality content and campaigns that beat benchmarks.
Collaboration: Work with cross functional teams to ensure compliant, consistent customer experiences.

Job Description

Responsibilities

Deliver integrated digital campaigns across multiple brands, aligned to overall marketing strategy
Own activity across owned, earned, and paid channels, including search engine optimisation, social media, influencer marketing, and e‑commerce platforms
Manage agency partners to produce high‑performing, engaging content that exceeds category benchmarks
Collaborate with cross‑functional teams to ensure smooth, compliant delivery and a consistent customer experience
Use data and insights to optimise performance, maximise return on investment, and guide decision making
Track and report on campaign performance, linking digital activity to engagement and commercial outcomes
Own influencer partnerships and enhance website visibility through content and search performance improvement

Requirements

Demonstrated experience in digital marketing within fast-moving consumer goods (FMCG), consumer goods, retail, or agency environments
Hands-on delivery across key digital channels, including social media, influencer marketing, search engine optimisation (SEO), paid media, and e-commerce
Proven ability to manage external partners and agencies to deliver high-quality, engaging digital campaigns and content
Experience using performance and insight tools (e.g. Meta Business Manager, Google Analytics, social listening platforms)
Effective stakeholder collaboration, with the ability to work cross-functionally and manage multiple priorities
Commercial awareness, including budget management and optimisation of return on investment (ROI)

Benefits

Competitive salary & Annual Flexible benefits
We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.
Annual bonus
Double-matched pension scheme (up to 12% from us)
25 days annual leave increasing with service
Annual Salary review
Healthcare plan
Discounted Weetabix products
Continued investment in your personal development
The freedom of Flexible Work Opportunities
To learn more about life at Weetabix, visit our careers page: https://careers.weetabixfoodcompany.co.uk/

Weetabix

We are Weetabix. Home to the UK’s favourite breakfast cereal.Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career.Weetabix Food Company is a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)

Founded in 1932

Kettering, England, GBR

921 employees (51 in marketing)

www.weetabixfoodcompany.co.uk