Responsibilities

• Create, lead and execute digital marketing strategies across UKI, Scandinavia, DACH and Benelux
• Drive pipeline growth through highly-targeted paid and organic demand generation programs
• Own performance across channels including paid search, paid social, retargeting and website conversion optimization
• Take an AI-first approach to campaign execution, personalization, reporting and operational efficiency
• Optimize digital campaigns through continuous testing, audience refinement and data analysis
• Support localized campaigns, SEO strategies and messaging tailored to regional audiences and buying behaviors
• Analyze campaign performance and provide clear reporting on pipeline contribution, ROI and channel effectiveness

Requirements

• A B2B SaaS digital marketing expert with experience driving pipeline and revenue across multiple European markets
• Strong hands-on expertise across both paid and organic channels, including PPC, Paid Social, SEO and conversion optimization
• Experienced using AI tools to improve marketing execution, productivity and campaign performance
• Commercially focused, understanding how marketing activities directly impact pipeline and revenue outcomes
• Highly analytical and confident managing budgets, campaign optimization and performance reporting
• Comfortable working across regional markets with an understanding of localization and market nuances within UKI, DACH, Scandinavia and Benelux
• Passionate about modern digital marketing and constantly looking for smarter, faster and more scalable ways to execute