Responsibilities You’ll own the entire digital performance engine for The Travel Franchise. That means a £384k PPC budget, £60k in paid social, and full SEO strategy. Every day you’ll be across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok and LinkedIn-optimising, testing, and making calls. You’ll work directly with our Co-Founders, who close every franchise prospect personally. That means you get immediate, unfiltered feedback on lead quality. No layers. No Chinese whispers. You’ll know exactly how the campaigns you’re running are landing in real sales conversations. This isn’t about following a playbook someone else wrote. You’ll build the strategy. You’ll spot the opportunities. You’ll kill the underperformers fast and scale what works. And as the budget grows toward £1M+, you’ll have the opportunity to build a team around you. Your fingerprints will be on everything. That’s the point. Requirements Proven PPC management at scale-4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually. A real CPA reduction story-you’ve materially cut cost-per-acquisition before and you can walk us through exactly how. Platform depth-Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise). You’ll be across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok and LinkedIn. Funnel and sales process fluency-you understand lead generation funnels and multi-stage sales processes. Data that tells a story-you can translate performance data into insights that Co-Founders actually understand and can act on. SEO and AI search-solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility. Nice_to_have • Self-direction-you don’t need daily instructions. You spot problems, form a view, and fix them. You’re comfortable in a “Freedom & Responsibility” culture where results matter more than hours worked. Benefits Holiday and travel: Generous entitlement and genuine travel opportunities-we’re a travel company, after all. Culture: Netflix-inspired “Freedom & Responsibility”. Context not control. Results not clock-watching. If that excites you rather than unsettles you, you’ll thrive here.