Responsibilities

• Own the entire digital performance engine for The Travel Franchise. That means a £384k PPC budget, £60k in paid social, and full SEO strategy.
• Be across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok and LinkedIn-optimising, testing, and making calls.
• Work directly with our Co-Founders, who close every franchise prospect personally. You’ll get immediate, unfiltered feedback on lead quality.
• No layers. No Chinese whispers. You’ll know exactly how the campaigns you’re running are landing in real sales conversations.
• Build the strategy. Spot opportunities. Kill the underperformers fast and scale what works.
• As the budget grows toward £1M+, you’ll have the opportunity to build a team around you.
• Your fingerprints will be on everything. That’s the point.

Requirements

• Proven PPC management at scale-4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually.
• A real CPA reduction story-you’ve materially cut cost-per-acquisition before and you can walk us through exactly how.
• Platform depth-Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise).
• Funnel and sales process fluency-you understand lead generation funnels and multi-stage sales processes.
• Data that tells a story-you can translate performance data into insights that Co-Founders actually understand and can act on.
• SEO and AI search-solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility.
• Self-direction-you don’t need daily instructions. You spot problems, form a view, and fix them. You’re comfortable in a “Freedom & Responsibility” culture where results matter more than hours worked.

Benefits

• Performance bonus: Real upside tied to the metrics that matter.
• Professional development: A dedicated budget to keep your skills sharp.
• Holiday and travel: Generous entitlement and genuine travel opportunities-we’re a travel company, after all.
• Culture: Netflix-inspired “Freedom & Responsibility”. Context not control. Results not clock-watching. If that excites you rather than unsettles you, you’ll thrive here.