Digital Marketing Manager

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimise the end-to-end digital marketing engine across web, social, email, and paid media to drive guest acquisition, retention, and direct bookings, guided by data and strong storytelling.

  • Lead integrated cross-channel strategy and campaigns to reflect a premium brand.
  • Translate analytics into decision-ready optimisations for campaign performance and UX improvements.
  • Collaborate with on-site teams, PR, Revenue, and creative partners to deliver cohesive digital activity across the portfolio.

Job Description

Responsibilities

  • Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand.
  • Use data, analytics, and reporting tools (Google Analytics, Meta Suite, PowerBI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making.
  • Manage digital campaigns end‑to‑end; from planning to execution - driving guest acquisition, retention, and conversion.
  • Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI.
  • Oversee content and storytelling across website, newsletters, and social channels, ensuring high-quality visuals and on‑brand messaging.
  • Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings.
  • Collaborate with on-site teams, PR, Revenue, and creative partners to deliver integrated, high-impact digital activity across the Group.

Requirements

  • Educated to a degree level or have proven experience planning and executing 360 digital marketing campaigns
  • Good experience in managing websites using a Content Management System, WordPress or equivalent
  • Strong verbal communication skills for articulating ideas to colleagues and clients
  • Excellent written communication skills for producing high-quality content
  • Attention to detail and accuracy
  • The ability to work independently and flexibly
  • The capacity to prioritise and work across multiple projects
  • Creative skills for contributing new and innovative ideas
  • The ability to work well under pressure and meet deadlines

Preferred

  • Experience with Google Analytics, Meta Suite, PowerBI/Tableau preferred for analytics and reporting.

Benefits

  • An excellent starting salary.
  • Discounted rates across our restaurants and hotels for you, family and friends to enjoy.
  • Stream - access up to 40% of your pay before pay date, and save directly from your salary.
  • Your Wellbeing Hub - powered by Hospitality Action, from an 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want to you feel cared for at each step.
  • 28 days’ holiday (including Bank Holidays) + birthday off
  • Team recognition programme to celebrate your achievements.
  • Referral bonus scheme for recommending top talent - earn up to £1000.
  • Long Service Awards - dinners for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to see The Lion King, and so much more.
The Signet Collection logo

The Signet Collection

The Signet Collection was created in 2020 and has become acclaimed for its innovative reimagining of historic boutique hotels, creating meaningful and memorable stays.Our hotels have history, stories to tell. Each one of our hotels is imbued with generations of tales, legacies, myths and legends. We unearth this history, these stories. We restore, reimagine and pass them on for our guests to enjoy.

Founded in 2020
East Molesey, England, GBR
81 employees (3 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
52.6%
Direct
34.8%
Referral
7.1%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
3 (4% of company)

Funding

Total Funding
$4.6M
Last Raise
$4.6M
Debt Financing, 6 years ago

Funding History

  • May 2020
    Debt Financing • $4.6M