Digital Marketing Manager

Belfast, UK (Hybrid)

£25K/yr – £35K/yrMid Level1+ years expPermanent

Posted 2 months ago

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Job Summary

Drive paid media performance across multiple platforms, turning data into optimized campaigns and clear client guidance.

  • Campaign Management: Own end-to-end PPC setup, testing, and optimization across Google, TikTok, and Meta.
  • Insights & Optimization: Analyze results to surface actionable recommendations that improve ROAS and efficiency.
  • Client Collaboration: Communicate progress, answer questions, and align on goals and next steps.

Job Description

Responsibilities - Set up, manage, and optimise PPC campaigns on Google, TikTok, and Facebook (Meta). - Conduct thorough keyword research to identify high-value search terms. - Analyse performance data to provide actionable insights and recommendations for improvement. - Regularly communicate with clients, providing performance updates and addressing any questions or concerns. - Stay current with industry trends, platform updates, and best practices to keep campaigns competitive. - Contribute to exploring emerging platforms and channels for future campaign opportunities. Requirements - 1+ years of experience managing Google Ads and PPC campaigns. - Proficiency in multiple ad platforms, including Google, TikTok, and Facebook (Meta). - Strong analytical skills with the ability to interpret campaign data and drive optimisation strategies. - Excellent communication and presentation skills, able to effectively liaise with clients. - Detail-oriented and organised, capable of managing multiple projects simultaneously. - Fluent in both oral and written English. - A proactive and passionate individual who aligns with PDG’s core values of focus, responsibility, and a dedication to delivering outstanding results. Benefits - Company pension - Employee discount - Flexitime - Gym membership - Sick pay - Work from home