Digital Marketing Manager

London, UK (Remote)

£45K/yr – £55K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the core SEO and content machine for PayCaptain, coordinating site operations, content production, and data-driven optimization to lift organic visibility and authority.

  • SEO strategy and content optimization across web properties
  • Website content operations and cross-channel publishing
  • Cross-functional feature/campaign planning and rollout

Job Description

Responsibilities

  • Manage the day-to-day operations of PayCaptain’s website using WebFlow, ensuring content is accurate, up-to-date, and aligned with SEO best practices.
  • Upload, optimise, and maintain high-quality content across all digital platforms.
  • Collaborate with stakeholders to prioritise updates and roll out new features or campaigns.
  • Develop and execute PayCaptain’s SEO strategy, focusing on keyword optimisation, internal linking, and content structuring.
  • Identify opportunities to improve rankings, traffic, and domain authority.
  • Monitor SEO/GEO performance using tools like Google Analytics, Search Console, and Conductor, and provide data-driven recommendations.
  • Optimise websites for crawling, indexing, and Core Web Vitals to elevate organic search performance and AI search visibility.
  • Produce high-quality, SEO-driven content, including blogs, landing pages, white papers, and infographics.
  • Ensure consistency in tone of voice and brand positioning across all platforms.
  • Collaborate with external partners to co-create insightful, engaging content.
PayCaptain logo

PayCaptain

🥇 WINNER of CIPP's Payroll 'Software Product of the Year!'⭐ HIGHLY COMMENDED for CIPP's 'Project of the Year!'PayCaptain is a comprehensive SaaS Payroll service and Financial Wellbeing solution, recognised as CIPP's 2022 Software 'Product of the Year' and 2024's Highly Commended 'Project of the Year'. Holding the distinction of being the world's first Certified B Corporation Payroll Solution, PayCaptain sets a new standard in payroll excellence.PayCaptain is a multi-award-winning intelligent, real-time payroll solution and service, that enhances processing time, improves visibility and accuracy, whilst providing employees with a unique and innovative Financial Wellbeing toolkit to manage the money they receive in the best possible way.🚀 The mission: To win the battle against financial stress in the workplace and be the UK’s favourite way to be paid.Whilst providing modern expert payroll, PayCaptain is a payroll solution that incorporates functionality to help people feel in control of their income. With tools and information specifically designed to positively impact the financial resilience for people struggling with money, or vulnerable and low-income employees.PayCaptain collaborates with forward-thinking companies that value the financial health of their workforce. For these innovative businesses, PayCaptain offers an optimised, contemporary, and flexible payroll solution. Through the integration of cloud-based and AI technologies, PayCaptain automates and streamlines processes, resulting in significant time and cost savings while minimising manual errors.Key features:🏆 Award Winning Cloud Payroll Solution🤝 Full/Part Managed Service Offering🤖 AI Exception Checking⏩ Faster Payments Engine📱 Interactive & Educational Payslips🐖 Financial Wellbeing Tools💷 Funded “Emergency Cash”📈 Dashboard Reporting⚡ Seamlessly integrates with popular HR + scheduling systems#FinancialWellbeing #FinancialResilience #Payroll

Founded in 2020
London, England, GBR
40 employees (2 in marketing)

Traffic Signals

Monthly Visitors
39K
Traffic Source Mix
Search
43.1%
Direct
50.1%
Referral
5.2%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
2 (5% of company)

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