Digital Marketing Manager at Maximus | UK | £45K/yr – £52K/yr

Maximus

Digital Marketing Manager

UK (Remote)

£45K/yr – £52K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own end‑to‑end digital platform ownership and data‑driven optimization with focus on ROI.

Own digital platforms and marketing tech stack, including AEM, Adobe Analytics and Adobe Express, translating contract needs into outcomes.
Lead multi‑channel campaigns, automated journeys, and A/B testing with rigorous tracking to report ROI/ROAS.
Drive data governance and analytics across GA, Tag Manager, and Search Console, ensuring GDPR compliance and risk management.

Job Description

Provide digital leadership and subject matter expertise in the implementation and ongoing management of new marketing technologies and platforms (including Adobe Experience Manager, Adobe Analytics and Adobe Express). Lead digital‑first operational marketing delivery, including channels, automated journeys, workflows and A/B testing, aligned to contract requirements, budgets and outcomes.
Manage digital performance measurement and optimisation of new technologies, implementing robust tracking (e.g. pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide clear, evidence‑based recommendations to increase effectiveness and efficiency.
Manage analytics, tracking and data governance, overseeing platforms such as Google Analytics, Tag Manager and Search Console, ensuring compliance with GDPR, consent and regulatory requirements while proactively identifying risks, issues and improvement opportunities.
Manage and continually optimise customer‑facing digital channels, including websites, case management, marketing automation platforms, ensuring strong UX, SEO and AIO performance, accessibility, compliance and conversion‑focused end-to-end journeys across all touchpoints.
Use demographic insight and research to enable targeted and personalised activity across digital channels and relevant offline activity, creating fit‑for‑purpose creative assets using Adobe Express.
Work in close partnership with operational teams and key stakeholders, translating contractual and operational requirements into effective, cost‑efficient digital and creative solutions. Provide clear performance reporting and upskill operational teams to enable increasing self‑sufficiency where appropriate.
Lead, develop and motivate a multidisciplinary team of digital and creative professionals, driving continuous improvement through innovation, data‑led decision‑making and best practice adoption.

Hands on experience owning and scaling marketing technologies and platforms, with a strong track record of integrating new digital technologies into organisations and operational environments.
Demonstrable end‑to‑end ownership of digital performance, including multi‑channel campaign delivery, marketing automation, targeting and optimisation, with clear accountability for outcomes, ROI and ROAS.
Advanced digital analytics and optimisation capability, using tools such as Adobe Analytics (UTM), Google Tag Manager and robust campaign tracking to drive evidence‑based decision‑making and continuous improvement.
Strong experience managing and optimising customer‑facing digital channels and journeys, including lead‑generation and service journeys, with a clear focus on UX, accessibility, SEO/AIO, compliance and conversion.
Solid experience owning, integrating and evolving MarTech ecosystems, including CRM/CDP, marketing automation and paid media platforms, working effectively with IT, data teams and external suppliers to implement and embed new technologies.
Proven experience designing and delivering digital‑first marketing strategies and roadmaps, translating organisational, contractual and operational needs into prioritised activity aligned to defined objectives, budgets and measurable outcomes.
Demonstrated leadership of digital and creative specialists, including upskilling, building capability, embedding best practice and raising organisational digital maturity, alongside a strong working knowledge of GDPR, consent management and digital governance in regulated or commissioned environments.

Experience with A/B testing and behavioural insight to improve performance and efficiency.
Experience supporting contract mobilisation, brand governance or bid activity
Experience of Adobe Experience Manager, Adobe Analytics and Adobe Express

25 days annual leave
9% combined pension
Flexible benefits package
Holiday trade scheme

Maximus

3.3 Glassdoor

We’re moving people forward by providing transformative technology services, digitally enabled customer experiences, and clinical health services that change lives.Our employees share an authentic desire to make vital services available to the public and support the missions of our customers.

Founded in 1975

McLean, Virginia, USA

26K employees (480 in marketing)

maximus.com

55% recommend to a friend

68% CEO approval