Digital Marketing Manager at Markel International | Leeds, UK

Markel International

Digital Marketing Manager

Leeds, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize the end-to-end performance marketing machine, combining PPC/SEO, lead generation, and revenue influence through data-driven optimization, cross-functional collaboration, and proactive forecasting.

Growth orchestration: manage large paid media budgets and optimize campaigns for ROAS and cost per lead.
SEO & content alignment: drive technical and on-page SEO, content optimisation, and digital PR to build authority.
Measurement & reporting: own analytics, dashboards, and performance forecasting with a commercial lens.

Job Description

Responsibilities

Lead search strategy end-to-end across PPC and SEO
Manage and optimise significant paid media budgets
Directly influence lead generation, revenue, and Return On Investment
Own performance reporting using tools like Google Analytics & Tag Manager
Partner with UX/CRO, campaigns, and content teams to optimise journeys
Manage website content and ensure compliance in all communications
Balance strategic thinking with hands-on delivery
Lead and evolve PPC strategy across high-spend accounts
Optimise campaigns to improve Return On Investment, ROAS, and cost per lead
Forecast lead volumes and performance with a commercial lens

Requirements

Strong background in PPC / performance marketing
Proven success managing large media budgets
Experience delivering against lead or revenue targets
Solid understanding of SEO strategy and execution
Data-driven attitude with strong analytical skills
Experience working with agencies and holding them accountable

Preferred

Financial services or regulated industry experience
Technical SEO knowledge (e.g. schema, tagging, tracking)
Experience forecasting and planning performance outcomes

Benefits

Competitive salary + 20% bonus plan
Hybrid working (3 days in Leeds)
25 days holiday + option to buy/sell
Private medical & dental cover
Excellent pension, life assurance & income protection
Genuine career development opportunities in a growing business

Markel International

As the insurance operations within the Markel Group Inc. (NYSE: MKL), we operate the Markel Specialty, Markel International, and Markel Global Reinsurance divisions, as well as State National, our portfolio protection and program services operations, and Nephila, our insurance-linked securities operations. With over 5,000 employees across the globe, finding creative solutions for complex risks is our passion. And our broad array of tools and knowledge allows us to create tailored coverage solutions for even the most complex needs. Putting you – our colleagues, brokers and clients – first is what differentiates us worldwide. We’re committed to being a long-term partner who is there when you need us most. Everything we do comes out of the Markel Style. These 214 words are a timeless statement of our mission. It’s our north star, and out of that comes our brand vision.

Founded in 1930

London Colney, England, GBR

967 employees

www.markel.com