Responsibilities

• Develop and implement the company's digital marketing strategy and annual marketing plans aligned with business objectives.
• Plan, manage and optimise multi-channel digital marketing campaigns across SEO, PPC, social media, email marketing and content marketing.
• Lead branding, customer acquisition and business development initiatives to increase market presence and generate new opportunities.
• Manage marketing activities for both the company's own services and digital marketing projects delivered to clients.
• Monitor, analyse and report campaign performance using analytics tools, providing data-driven insights and recommendations for continuous improvement.
• Oversee website content, landing pages and conversion rate optimisation (CRO) to improve user engagement and lead generation.
• Research market trends, competitor activity and customer behaviour to identify commercial opportunities and support strategic decision-making.
• Coordinate with designers, developers, content creators and other stakeholders to deliver marketing projects on time and to a high standard.
• Leverage AI-powered marketing tools to enhance campaign planning, content creation, audience analysis, reporting and workflow efficiency.
• Manage marketing budgets, project delivery, client relationships and external marketing partners.

Requirements

• Proven experience in digital marketing with responsibility for planning and managing integrated digital marketing campaigns.
• Strong knowledge of SEO, PPC, social media marketing, email marketing, content marketing and digital analytics.
• Experience using analytics platforms such as Google Analytics (or equivalent) to measure and optimise campaign performance.
• Good understanding of website management, landing page optimisation and conversion rate optimisation.
• Experience using AI-powered marketing tools to improve productivity and marketing performance.
• Excellent analytical, organisational and project management skills with the ability to manage multiple priorities.
• Strong communication and stakeholder management skills with experience working across cross-functional teams.
• Commercial mindset with the ability to identify growth opportunities and deliver measurable business results.
• Experience managing marketing budgets and client relationships is desirable.
• Bachelor's degree in Marketing, Business, Digital Marketing or a related field is preferred (or equivalent professional experience).

Preferred

• Experience managing marketing budgets and client relationships is desirable.

Benefits

• Casual dress
• Company pension
• Sick pay
• Work from home