Responsibilities

• Own and drive the overall digital marketing strategy across the UK and international markets, aligned to commercial and growth targets
• Lead and manage our in-house marketing team, including paid search/paid social specialists, SEO, email/CRM, and creative (design, video, photography)
• Set and manage significant marketing budgets, ensuring spend across all channels is efficient and profitable
• Oversee performance across Google Ads, Meta, TikTok, Pinterest, email/SMS, and organic/SEO, ensuring channels work together rather than in silos
• Develop and lead the marketing strategy for our EU expansion, including channel mix, localisation, and market-specific considerations
• Set clear KPIs and reporting structures, translating channel performance into commercial insight for senior leadership
• Work closely with the eCommerce team to ensure marketing activity and on-site experience are fully aligned
• Manage relationships with any external agencies or consultants, ensuring accountability and results
• Recruit, mentor, and develop the marketing team as the department continues to grow
• Stay ahead of industry trends, platform changes, and emerging channels, bringing new opportunities to the business

Requirements

• 5+ years' experience in digital marketing, including significant experience managing a multi-channel team
• Proven track record of setting and delivering marketing strategy within an eCommerce business
• Strong working knowledge of paid search, paid social, SEO, and email/CRM, even where you haven't executed all channels hands-on
• Ideally does have hands-on experience in paid search, as this is our main revenue driver
• Experience managing significant marketing budgets and reporting on ROI and profitability
• Strong leadership and people management skills, with experience in developing and organising a team
• Comfortable working with Google Analytics, Shopify reporting, and marketing dashboards
• Commercially astute, with the ability to connect marketing activity to business outcomes

Nice to have

• Experience launching or scaling marketing activity into European or other international markets
• Experience within eCommerce (Shopify specifically), for premium/lifestyle brands
• Experience with attribution & reporting tools
• An interest in interiors, wellness, or premium lifestyle products

Benefits

• 28 days holiday (including public holidays)
• Option to purchase up to 10 additional holiday days via salary sacrifice
• Dog-friendly office for well-behaved four-legged friends
• Free on-site parking
• Flexitime around our core office hours
• Employee discount on Finnmark products
• Join a talented, supportive, and creative team of 60+ people
• Be part of a fast-growing company with ambitious international expansion plans
• Casual dress
• Company events
• Company pension
• Flexitime
• Free parking
• On-site parking