Responsibilities

• Leading and delivering BWS-wide digital marketing campaigns across web, paid media, email, social and search channels
• Owning website optimisation, SEO and GEO best practice to improve visibility, engagement and conversion
• Measuring campaign effectiveness, analysing performance data and implementing continuous improvements
• Providing editorial governance across digital content, thought leadership, podcasts and social media channels
• Collaborating with internal stakeholders and external partners to create consistent, customer-focused marketing experiences
• Lead the digital marketing strategy for EDF Business and Wholesale Services (BWS)
• Driving performance across web, SEO, SEM, social media, email marketing and digital campaigns while strengthening brand visibility and customer engagement
• Managing marketing budgets, forecasting expenditure and demonstrating return on investment
• Leading, developing and coaching high-performing teams
• Building trusted relationships and influencing stakeholders across multiple business functions

Requirements

• Delivering multi-channel digital marketing campaigns across SEO, SEM, email marketing, social media and display advertising
• Using marketing databases, analytics platforms, campaign performance analysis and A/B testing to drive measurable outcomes
• Managing website performance using tools such as Google Analytics, SEMrush, Peek.ai and other SEO or Generative Engine Optimisation (GEO) platforms
• Developing and governing website content, thought leadership, podcasts and social media activity within brand and regulatory standards
• Creating integrated campaign and channel strategies that improve engagement, conversion and commercial performance
• Managing marketing budgets, forecasting expenditure and demonstrating return on investment
• Leading, developing and coaching high-performing teams
• Building trusted relationships and influencing stakeholders across multiple business functions
• Using customer insight and performance data to inform strategic decisions and optimise marketing activity
• Managing agencies and external suppliers to deliver high-quality outcomes and value

Benefits

• Alongside a starting salary of £57,600, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.