Responsibilities

• Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets.
• Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals.
• Identify opportunities to increase online visibility, customer engagement, and sales performance.
• Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities.
• Drive sustainable growth through data-driven decision-making and continuous optimisation.
• Own the end-to-end content planning and campaign execution process across all digital channels.
• Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery.
• Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives.
• Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives.
• Establish content workflows, approval processes, and campaign management frameworks.

Requirements

• 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment.
• Minimum 3 years of experience in a leadership or managerial role.
• Proven experience managing and developing marketing teams.
• Demonstrated success in driving online revenue growth and customer acquisition.
• Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions.
• Experience creating marketing processes, workflows, reporting structures, and scalable operating models.
• Experience working with marketing analytics and performance reporting tools.
• Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance.
• Commercially minded with a strong focus on ROI and business growth.
• Excellent communication, leadership, stakeholder management, and project management skills.

Preferred

• Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors.
• Experience managing multiple digital marketing channels and cross-functional marketing teams.
• Experience with Shopify or similar e-commerce platforms is advantageous.
• Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms.
• Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up.