Digital Marketing Manager at CONDITION® | Manchester, UK | £30K/yr – £35K/yr

CONDITION®

Digital Marketing Manager

Manchester, UK (On-site)

£30K/yr – £35K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end to end digital ecommerce growth for a fashion brand with a front line on paid media across Meta, TikTok and Google, plus email flows and Shopify optimisation.

Growth ownership: Paid media across Meta, TikTok and Google with dynamic ads and prospecting/retargeting.
Lifecycle and site: Email flows, segmentation, and Shopify conversion optimisation.
Collaboration and testing: Creative briefs, A/B tests, reporting, and trend monitoring.

Job Description

Responsibilities

Plan, launch, and optimise paid campaigns across Meta (Facebook & Instagram), TikTok, and Google (Search, Shopping/Performance Max), including prospecting, retargeting, and catalogue/dynamic product ads
Own our email marketing program end to end - flows (welcome, abandoned cart, post-purchase, win-back), campaigns, segmentation, and list growth (Klaviyo or similar)
Manage and optimise our Shopify store: product page conversion, landing pages, promotions, discount strategy, and app integrations
Run A/B tests across ads, emails, and on-site experiences to continuously improve ROAS, CTR, and conversion rate
Plan marketing calendars around product drops, seasonal campaigns, and sales events
Brief and collaborate with creatives on ad content, working with photographers, designers, and UGC creators
Monitor and report on performance - ROAS, CAC, AOV, LTV, email revenue share - and translate data into action
Support organic social, influencer/creator partnerships, and SMS marketing as we scale
Stay on top of fashion and e-commerce trends, platform updates, and competitor activity

Requirements

2–4+ years of digital marketing experience, ideally in fashion, apparel, or lifestyle e-commerce
Proven hands-on experience running Meta Ads, TikTok Ads, and Google Ads with real budgets - you can talk through campaign structures, audiences, creative testing, and results you've driven
Strong email marketing skills - flow building, segmentation, deliverability, and campaign copy (Klaviyo experience preferred)
Solid working knowledge of Shopify - themes, apps, discounts, analytics, and conversion optimisation
Comfortable with analytics tools (GA4, Meta Ads Manager, Shopify Analytics, Triple Whale or similar)
A genuine eye for fashion - you understand brand aesthetics, trends, and what makes fashion content perform
Strong copywriting instincts for ads, emails, and product pages
Self-starter who can own projects end to end in a fast-moving small team
SMS marketing (Attentive, Postscript, or Klaviyo SMS)

Preferred