Responsibilities

• Own paid performance marketing: Develop, execute and continuously optimise a scalable PPC strategy across Google Ads to improve ROAS, revenue and qualified lead volume
• Lead and coordinate SEO direction: Act as the central owner of SEO project prioritisation across the digital department. Championing organic growth initiatives and collaborating with content, product and development teams to drive measurable improvements in organic visibility and revenue
• Strengthen attribution and data integrity: Improve the accuracy and reliability of tracking across Google Ads, relevant GA4 data and server-side data. Working collaboratively with other relevant staff to ensure performance decisions are based on robust, commercially meaningful data
• Enhance technology integrations: Optimise the use of Salesforce and Mediahawk data to enrich bidding strategies, audience segmentation and conversion measurement within Google Ads
• Own key performance platforms: Take responsibility for tools including Google Search Console, Google Merchant Centre and product feed optimisation to maximise visibility and campaign efficiency
• Turn data into commercial insight: Analyse user behaviour and performance data to identify opportunities, influence internal stakeholders and clearly communicate actionable insight that drives measurable improvement
• Deliver clear performance reporting: Produce concise, commercially focused reporting that tracks profitability, revenue growth and lead performance, highlighting priorities and areas for optimisation