Responsibilities

• Along with Directors, develop and execute the marketing strategy and annual marketing plan
• Identify and target key audiences effectively
• Manage day-to-day marketing spend within the agreed budgets for the best possible benefit of the business
• Plan and execute digital marketing campaigns, using a full range of online tactics including social media, SEO and PPC (Google Adwords, GA4 and Bing)
• Develop and manage website content
• Prepare all marketing copy and collateral
• Manage photography of projects to ensure we have the best possible imagery for marketing collateral and online content
• Monitor and analyse the effectiveness of marketing content and campaigns
• Conduct market research, analyse competitor activity and produce reports for the Directors

Requirements

• Educated to degree level, ideally in marketing or communications (or equivalent practical experience)
• 2+ years’ digital marketing experience
• Hands-on experience planning and running SEO and PPC campaigns
• Strong content creation and copywriting skills
• A creative eye for design, with working knowledge of Adobe Photoshop
• Strong analytical skills and excellent attention to detail
• Excellent communication, interpersonal and organisational skills

Nice-to-have

• Experience in a B2B environment, ideally within construction or the built environment
• Experience managing website content via WordPress
• Wider Adobe Creative Suite (InDesign / Illustrator) or Canva
• Email marketing and CRM experience

Benefits

• Company pension
• Gym membership
• 23 days' holiday, plus UK Bank Holidays and Christmas shutdown
• Casual dress
• Regular company events
• Sick pay