Digital Marketing Manager at Airquee Limited | UK | £30K/yr – £40K/yr

Digital Marketing Manager

UK (On-site)

£30K/yr – £40K/yrMid Level2+ years expPermanent

Posted 3 weeks ago

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Job Summary

Own and optimize Airquee and Airparx digital marketing across websites, SEO, paid ads, email, social and content to drive inquiries, conversions and growth; lead a small two-person team and align with the Group Managing Director and a five-year plan.

Marketing operations: Own and optimize websites, SEO, paid campaigns, email, content, social, and conversion rate improvements.
Campaigns and assets: Plan and deliver email campaigns, product launches, promotional activity, brochures and other materials, and support trade shows.
Leadership and metrics: Manage a two-person marketing team, report on performance, and use data to improve future activity and align with the five-year growth plan.

Job Description

Responsibilities

Leading digital marketing activity across Airquee and Airparx
Managing and improving our websites to drive more enquiries and sales
Planning and delivering email campaigns, product launches and promotional activity
Improving SEO performance across product pages, blogs and key landing pages
Managing paid advertising campaigns across platforms such as Google, Meta and LinkedIn
Creating content plans for social media, email, website and campaigns
Working with the sales team to support lead generation and customer follow-up
Helping improve conversion rates from website traffic and marketing campaigns
Managing social media output and ensuring content is consistent, regular and engaging
Using data to track performance, report on results and improve future activity

Requirements

Experience in digital marketing is essential.
Experience in ecommerce, Shopify, manufacturing, leisure, attractions, events or B2B marketing would be a strong advantage, but it’s not essential.
Strong digital marketing experience
Experience managing websites, SEO, email marketing and paid campaigns
Good understanding of Google Ads, Meta Ads, LinkedIn and social media platforms
Good understanding of Google Analytics, reporting and campaign tracking
Ability to create and manage a marketing plan
Strong written communication skills
Good eye for content, design and brand presentation
Commercial mindset with a focus on lead generation
Ability to work with sales teams and align marketing with business goals