Digital Marketing Lead at Sainsbury's | City of London, Lambeth, UK

Sainsbury's

Digital Marketing Lead

City of London, Lambeth, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end digital activation and measurement for performance-focused campaigns across multiple platforms with multi-million budgets and agency collaboration.

Own digital activation: drive test-and-learn, targeting, and creative optimization across platforms.
Own collaboration: align internal teams and agencies to commercial goals and stay ahead of trends.
Own budget and measurement: manage budgets and apply data-driven insights to lift KPI performance.

Job Description

Responsibilities

As the Digital Marketing Lead at Sainsbury’s, you will play a key role in leading the activation and optimisation of digital campaigns across multiple platforms.
Managing a significant share of annual budgets, you will drive performance, innovation and best-in-class execution through strategic test-and-learn agendas designed to improve targeting, creative and formats.
You will collaborate closely with internal stakeholders to align digital activity with wider campaigns and commercial goals, overseeing campaign setup, optimisation and delivery while ensuring technical accuracy.
You’ll also build strong relationships with agency partners, internal teams and platform providers to deliver effective campaigns and stay ahead of industry trends and opportunities.

Requirements

You are a seasoned digital marketing professional with experience in performance-driven environments, ideally within ecommerce, fashion or retail.
You bring strong experience managing large-scale budgets and delivering against performance KPIs, with a solid understanding of digital campaign execution across key platforms.
With a strategic mindset, strong analytical skills and a collaborative approach, you are confident aligning activity to commercial goals, optimising campaigns and using data-driven insights to continuously improve performance and drive business growth.
Experience managing multi-million pound digital marketing budgets.
Strong experience delivering and optimising performance-driven campaigns.
Proven track record of delivering against performance KPIs.
Experience with campaign measurement (incrementality, MMM – working knowledge)

Sainsbury's

Over 150 years old and still going strong, we’re the UK’s second-biggest retailer. Every day, the nation shops with us because they know they’ll get affordable, good food and excellent service.We focus on great value and convenient shopping across our family of brands, from Argos, Nectar and Habitat to Sainsbury’s Bank, Smart Charge and Tu.What’s next for Sainsbury’s?We've put food back at the heart of our business and we’re taking Sainsbury’s to the next level. We’re investing in technology and people and we’re thinking bigger about how we attract and connect with our customers, while doing everything we can to create a more resilient UK food system.

London, England, GBR

72K employees (3,187 in marketing)

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