Digital Marketing Lead

Derby, UK (Hybrid)

£40K/yr – £50K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the digital marketing mix with paid media management, SEO collaboration, and budget reporting, while coordinating across the marketing team and shaping tool choices.

  • Paid Media Ownership: Lead campaigns across Google, Bing, and paid social, optimizing performance and ROAS.
  • SEO & Content Collaboration: Support agency and internal team to shape SEO and content that drive results.
  • Budget governance and cross-team coordination: Manage spend, track performance, report in clear business terms, and guide design/copy with marketing executives.

Job Description

Own the digital marketing mix with paid media management, SEO collaboration, and budget reporting, while coordinating across the marketing team and shaping tool choices.

  • Paid Media Ownership: Lead campaigns across Google, Bing, and paid social, optimizing performance and ROAS.
  • SEO & Content Collaboration: Support agency and internal team to shape SEO and content that drive results.
  • Budget governance and cross-team coordination: Manage spend, track performance, report in clear business terms, and guide design/copy with marketing executives.
Rayburn Tours Ltd logo

Rayburn Tours Ltd

Welcome to Rayburn Tours, where the art of travel has been our forte since 1965. We’re not your average tour company – we’re a dynamic, family-run business born out of a desire to offer rich and unforgettable experiences. Today, our family has grown to over 100 people who set out to craft trips that are fresh, exciting and downright unforgettable! And through years of experience and exploration, we organise the lot. We specialise in educational school trips, school adventure, trips, school ski trips, school sports tours and concert tours (for youth and adult ensembles). All our tours are tailor-made to match the preferences and personality of your group. Our aim is to provide a competitive, reliable and flexible service based on a culture of honesty and integrity. We’re a member of The School Travel Forum and all our trips meet, or indeed exceed, their guidelines. Our Joint Managing Director, Jamie Boyden, currently holds a seat on the committee. Safety is of the utmost importance to us and communication is at the forefront of what we do - we’re always on hand to answer questions, find solutions and provide reassurance. You can also have peace of mind that your financial security is in the best of hands, as we are ABTA bonded, ABTOT bonded, ATOL licensed and offer full travel insurance. In 2001 we bought our sister company Venture Abroad. Founded in 1970, Venture Abroad was the first company in the UK to offer international activity holidays specifically for members of The Scout Association, Girlguiding and The Trefoil Guild. Venture Abroad activity trips are a springboard for personal growth and self-discovery. And they are all about fun – pure, proper, feel-good fun! In 2019 we acquired Sport Tours Limited, a leading provider of UK tournaments and European tours for the youth sports club market. Sports Tours are committed to providing the very best experiences for football, rugby and netball teams, and their biggest supporters, their families!

Founded in 1965
Derby, England, GBR
94 employees (11 in marketing)

Traffic Signals

Monthly Visitors
10.8K
Monthly Google Ads Budget
$286

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
7 (7% of company)
Marketing Roles Posted (Last 30 Days)
1