Digital Marketing Lead

Tewkesbury, Gloucestershire, UK (On-site)

£32K/yr – £35K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own online visibility and lead generation across product listings, SEO and paid campaigns while coordinating with content and agency partners to lift organic and paid performance and conversions.

Ecommerce & Listings: Own listings, optimization and performance monitoring to boost visibility and conversions.
SEO & Content: Align with Content Lead to optimize on page content and technical SEO for better rankings.
PPC & Outreach: Manage the PPC relationship, optimize campaigns, and drive outbound lead generation.

Job Description

Responsibilities

Ecommerce & Product Listings: Own the creation, maintenance and optimisation of online product listings.
Ecommerce & Product Listings: Monitor product performance and identify opportunities to improve visibility, engagement and conversion.
SEO: Work alongside the Content Lead to optimise website content.
SEO: Analyse website performance and identify opportunities to improve organic search visibility and rankings.
SEO: Collaborate with external SEO partners and internal teams to prioritise and implement SEO improvements.
SEO: Support technical SEO and ensure best practice is followed across websites and ecommerce platforms.
PPC & Digital Advertising: Lead the day-to-day relationship with our PPC partner.
PPC & Digital Advertising: Monitor campaign performance and identify opportunities to improve return on investment.
PPC & Digital Advertising: Support the development and optimisation of paid search and digital advertising campaigns.
PPC & Digital Advertising: Analyse advertising performance and provide recommendations for continuous improvement.
Lead Generation & Cold Outreach: Support outbound lead generation activities through targeted prospect research and database management.
Lead Generation & Cold Outreach: Execute cold outreach campaigns to generate new sales opportunities.
Lead Generation & Cold Outreach: Identify new opportunities to increase lead generation through digital channels.
Campaign Support: Support the delivery of marketing campaigns across digital channels.
Campaign Support: Assist with campaign content, landing pages, product promotions and reporting.