Digital Marketing Expert

UK (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own digital growth by building and coordinating an integrated strategy across lead gen, website optimization, paid media, and social with a sharp ROI lens.

  • Growth & channel ownership: drive strategy, campaigns, and analytics across Google Ads, paid social, and SEO for lead quality and pipeline.
  • Website & content: optimize pages, journeys, landing pages, and UX to boost conversions and SEO signals.
  • Measurement & optimization: track performance, generate actionable insights, and continuously lift CAC and ROAS.

Job Description

Responsibilities

  • Digital Strategy & Lead Generation: Develop and own an integrated marketing strategy that drives a consistent flow of high-quality leads through digital channels
  • Track and optimise campaigns to achieve strong ROI and conversion rates
  • Website Management: Manage and continuously improve the company website
  • Optimise website content, landing pages, and user journeys for SEO and lead generation
  • Work with developers where necessary to implement improvements
  • Paid Advertising: Plan, manage, and optimise Google Ads campaigns
  • Manage paid social campaigns (Facebook, Instagram, LinkedIn where appropriate)
  • Monitor performance and adjust budgets and targeting to maximise results
  • Social Media & Brand Presence: Develop and implement a social media strategy across all relevant platforms
  • Analytics & Reporting: Track marketing performance using analytics tools

Requirements

  • Experience: At least 4 years (required)
  • Proven experience in digital marketing and lead generation
  • Strong experience managing Google Ads and paid social campaigns
  • Experience managing websites and SEO optimisation
  • Ability to analyse campaign performance and optimise for ROI
  • Strong organisational skills and ability to manage marketing initiatives effectively
  • Type: Full Time ONLY

Preferred

  • Experience working with service businesses or franchise networks
  • Experience with marketing automation and CRM tools
  • Basic design or content creation skills
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StayWise Accounts Ltd

We help founders and growing businesses manage their finances with clarity and confidence. Our services include bookkeeping, VAT, annual accounts, and day-to-day financial reporting.We use cloud-first tools and experienced accountants to make your accounting easy, accurate, and fully compliant.What we offer:-Bookkeeping-VAT returns-Annual accounts-Compliance and tax support-Monthly financial reportsExpert guidance whenever you need itOur goal is to save you time, reduce stress, and give you a clear view of your business finances.Located in London, we support businesses across the UK.

Headcount Trend

Current headcount: ~1