Responsibilities

• Email & SMS Marketing: Plan, build, and deploy campaigns across the full customer lifecycle including lead nurture, retention, and upsell.
• Create automated journeys such as lead nurture and abandoned cart sequences with brand-aligned messaging.
• Support segmentation and targeting to reach the right audience at the right time.
• Monitor deliverability, open rates, click-through, and conversions; support ongoing testing and optimization.
• Maintain the email/SMS calendar to align with wider marketing activity.
• Affiliate Marketing: Assist in managing day-to-day relationships with affiliate and comparison site partners.
• Track affiliate performance against targets and flag opportunities to improve CPA efficiency.
• Help grow affiliate volume, diversify partner mix, and refine commission structures.
• Review and approve affiliate creative, messaging, and promotional activity for brand alignment.
• Report affiliate performance and contribute recommendations to the wider acquisition strategy.
• SEO (Support): Support SEO activity, including content briefs, on-page optimization, and keyword tracking.
• Assist with website content updates to ensure pages are optimized for search and aligned with campaign activity.
• Help monitor organic performance and flag opportunities or issues.
• Website & CRO (Manage & Support): Manage and publish content updates across the website CMS, ensuring acquisition landing pages are accurate, on-brand, and optimized for conversion.
• Support planning and execution of A/B and multivariate tests to improve landing page performance and acquisition conversion rates.
• Work with the wider team to brief and implement CRO initiatives, ensuring learnings are documented and fed back into future campaigns.