Digital Marketing Executive (SEO & Email)

London, UK (Remote)

£30K/yr – £35K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own SEO and content lifecycle with a focus on technical health, local/AI search shifts, and content that drives organic growth and leads.

SEO & Technical: plan audits, fix crawl/index issues, improve Core Web Vitals, and coordinate with developers.
Content & Local: create and optimize content, location pages, and GBP for local visibility and multi-location rankings.
AI & Measurement: monitor AI search trends, adjust content for AI visibility, and track impact with dashboards.

Job Description

Responsibilities

Conduct keyword research and competitor analysis to identify growth opportunities
Optimise page titles, meta descriptions, headers, internal linking structures and on-page content to increase rankings, engagement and revenue
Monitor organic performance and identify opportunities for continuous improvement
Plan, create and optimise high-quality SEO-focused content across blogs, landing pages and key website pages
Write engaging, informative blog content that bring value to our target audiences and attract more leads while driving organic traffic
Create, optimise and maintain website content in line with business requirements
Conduct regular technical SEO audits across our websites
Monitor crawl-ability, indexation and website health
Identify and resolve technical SEO issues affecting performance
Work with developers and stakeholders to implement SEO recommendations

Requirements

3+ years' experience in SEO-focused roles
Proven experience improving organic search performance
Strong understanding of on-page, technical and local SEO
Experience writing SEO-focused website content and blog articles
Strong understanding of how AI is changing search and SEO
Experience optimising content for AI search visibility and AI-generated results
Hands-on experience using WordPress & HubSpot
Proficiency with SEO platforms such as SEMrush and Ahrefs
Strong analytical mindset with the ability to interpret data and turn insights into action
Excellent attention to detail and time management skills

Preferred

1+ year of Email marketing experience
Experience with Klaviyo or HubSpot Email tools
Experience within education, training, fitness or wellness sectors
Knowledge of CRO ( Conversion Rate Optimisation )
Experience managing multi-location SEO strategies
Basic HTML/CSS knowledge
Fluency in Arabic or European Languages

Benefits

Fully remote working
Join the UK's leading fitness education provider
Opportunity to shape and grow SEO across a high-traffic digital platform
Work within a supportive, ambitious and fast-moving team
Real ownership and autonomy over your work
Ongoing opportunities for learning and career development
Be part of a business committed to innovation and continuous improvement

THE FITNESS GROUP EDUCATION

THE FITNESS GROUP is the UKs Leading Fitness Education Provider.We provide the very best fitness tailored education experience for our students. You can choose to study full-time with one of our intensive courses, part-time study or online study.We are the Training Provider for English PFA, Scottish PFA, Life After Professional Sport and we are a CIMSPA Employer Partner.

Founded in 2018

Glasgow, Scotland, GBR

30 employees (4 in marketing)

www.thefitnessgrp.co.uk