Digital Marketing Executive

Oakham, Rutland, UK (Hybrid)

£25K/yr – £30K/yrMid Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the content and AI driven marketing engine across content, SEO, PR, and social, with a tight loop on audience insight and campaign ideation.

  • Content and SEO ownership: plan, create, and optimise website content, blogs, landing pages, and campaign copy to drive lead generation and growth.
  • PR and social execution: support digital PR, media outreach, and social campaigns to improve reach and engagement.
  • AI workflows: apply AI tools to research, ideation, and campaign delivery while maintaining high editorial standards.

Job Description

Responsibilities

  • Your responsibilities will include utilising AI and strategic thinking, creative execution, and campaign delivery across:
  • Content Marketing
  • Writing high-quality website content, blogs, landing pages and campaign copy
  • Supporting content strategy and content planning
  • Conducting audience, industry and competitor research
  • Creating content that supports SEO, lead generation and brand growth
  • Contributing ideas for campaigns and content initiatives
  • Digital PR
  • Supporting PR campaigns and media outreach activity
  • Identifying media opportunities and trending topics
  • Assisting with press releases and reactive PR opportunities
  • Supporting relationship building with journalists and publishers
  • SEO & Search Visibility
  • Supporting on-page SEO activity
  • Conducting keyword research and content optimisation
  • Understanding how search intent influences content strategy
  • Monitoring performance and identifying growth opportunities
  • Social Media & Creative Content
  • Creating social media content and campaign ideas
  • Supporting social strategy across multiple brands
  • Writing engaging social copy
  • Assisting with campaign planning and audience engagement
  • AI-Powered Marketing
  • Using AI tools to support research, ideation, content development and campaign delivery
  • Learning and applying modern AI marketing workflows
  • Ensuring all AI-assisted outputs meet high editorial and quality standards.

Requirements

  • Have 1–3 years of experience in a marketing role, either agency-side or in-house
  • Be able to demonstrate strong written communication skills
  • Have experience creating content for websites, blogs, social media, email marketing or PR campaigns
  • Be highly organised and capable of managing multiple projects simultaneously
  • Have excellent attention to detail
  • Be confident learning new tools and technologies
  • Be enthusiastic about digital marketing, content, SEO and AI
  • Be able to commute regularly to our Rutland office
  • Have the right to work in the UK

Preferred

  • Experience within a marketing agency environment
  • Basic SEO knowledge
  • Experience using AI tools such as ChatGPT, Claude or Gemini
  • Experience using platforms such as SEMrush, Ahrefs, GA4, Search Console or Canva
  • Digital PR experience
  • Experience managing social media accounts

Benefits

  • Casual dress
  • Company events
  • Company pension
  • Flexitime
  • Free parking
  • On-site parking
  • Work from home
  • Additional leave over Christmas
  • Ongoing training and professional development
  • Exposure to national and international brands