Digital Marketing Executive

London, UK (On-site)

£28K/yr – £32K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the music marketing engine, turning platform insights into scalable campaigns that grow streams, playlists, and fan engagement across DSPs and social. Lead end-to-end rollout of singles, albums, and catalog efforts with smart budgeting and performance feedback.

  • Digital campaigns across Spotify, Apple Music, TikTok, YouTube, Instagram, SoundCloud, and more to lift streams and playlist reach.
  • Plan and coordinate release timelines and campaign deliverables for singles, projects, and catalogue with data-driven optimization.
  • Monitor performance and trends to surface growth opportunities and improve audience retention.

Job Description

Responsibilities

  • Develop and execute digital marketing campaigns for music releases across but not limited to:
  • Spotify
  • Apple Music
  • TikTok
  • YouTube
  • Instagram
  • SoundCloud
  • Create and implement rollout strategies for singles, projects and catalogue campaigns
  • Monitor streaming performance, audience behaviour and campaign ROI
  • Analyse trends, viral moments and platform behaviour to identify growth opportunities
  • Build strategies to increase:
  • Streams
  • Playlist reach
  • Fan engagement
  • Audience retention
  • Catalogue longevity
  • Coordinate release timelines and campaign deliverables
  • Manage low-budget and high-budget campaigns efficiently

Requirements

  • 2+ years experience in digital marketing, music marketing or social media marketing
  • Strong understanding of UK music culture and internet culture
  • Experience running campaigns across TikTok, Instagram and YouTube
  • Understanding of DSP ecosystems and streaming strategy
  • Strong copywriting and communication skills
  • Strong analytical and reporting skills
  • Highly organised and proactive
  • Comfortable working in a fast-paced environment
Mixtape Madness logo

Mixtape Madness

We showcase the best of British urban music by presenting Music videos, Mixtape premieres, Audios & freestyle shows such as 'Mad About Bars' & 'Next Up', We are proud to have featured many great artists such as Digga D, K.O, Kilo Jugg, J Hus, Abra Cadabra, Potter Payper, M Huncho, Jay Silva and many more.

Founded in 2010
London, England, GBR
31 employees (17 in marketing)

Traffic Signals

Monthly Visitors
38.1K
Traffic Source Mix
Search
78.7%
Direct
4.7%
Social
11.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
12 (39% of company)