Responsibilities

• Own the day-to-day management and performance of Inntravel’s social media channels, ensuring all activity aligns with brand and commercial objectives.
• Plan, create and deliver paid and organic social campaigns across platforms including Facebook, Instagram and other channels when required.
• Develop and manage the monthly social content calendar, working closely with the wider team.
• Monitor, analyse and report on social media performance, sharing insights and recommendations across the business.
• Lead the social media test-and-learn programme, identifying opportunities to optimise creative, audiences and channel performance.
• Use tools such as Meta Business Suite and Ads Manager to manage campaigns, audiences and reporting.
• Monitor competitor and industry activity to identify trends and best practice.
• Grow and nurture Inntravel’s social communities and drive the acquisition of high-quality contacts.
• Work with the wider team to ensure social traffic lands on relevant, high-converting pages.
• Support Senior Digital Manger with PPC and other paid media activity, assisting with campaign implementation, reporting and optimisation.

Requirements

• A collaborative approach, working closely with agencies and colleagues to deliver outstanding campaigns.
• A growth mindset and a passion for building brand awareness and customer engagement.
• Strong analytical skills, with the ability to interpret/translate data into actionable insights.
• Excellent organisational skills and the ability to manage multiple projects effectively.
• A passion for travel and for creating content that resonates with customers.
• Experience managing social media channels and campaigns, with hands-on experience of platforms such as Meta Business Suite and Ads Manager.
• Awareness and understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Experience working with CRMs for building marketing campaigns, audience segments and analysis.

Benefits

• Enjoy 50% discount off of Inntravel holidays and across our sister brands
• Additional annual leave when you choose to swap a plane for a train
• Career pathing and continuous development opportunities
• Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world
• 2 volunteer days each year to give back to what is important to you
• A well-being resource hub, online lunchtime yoga classes, annual Steps challenge, employee assistance programmes, cash back health and dental plan
• Hybrid working
• Enhanced family leave allowances