Digital Marketing Executive at Ideal Heating | UK

Ideal Heating

Digital Marketing Executive

UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end CRM and lifecycle marketing across multi-channel programs, from HubSpot automation to website and SEO-aligned experiences, to boost onboarding, engagement, and retention.

CRM Automation & Journeys: Build automated workflows and customer journeys to activate and nurture users.
Lifecycle Campaigns & Personalisation: Design lifecycle programs across acquisition, onboarding, engagement, and retention with segmentation.
Multi-channel Optimization: Improve website content, landing pages, and installer communications to drive leads and conversions.

Job Description

Responsibilities

Leading CRM marketing activity via HubSpot, building automated workflows and customer journeys
Designing lifecycle campaigns across acquisition, onboarding, engagement, and retention
Supporting and enhancing the installer loyalty scheme through targeted communications
Managing segmentation and personalisation strategies to maximise engagement
Delivering email campaigns and integrated digital activity (SEO, website, paid media)
Optimising website content and landing pages to drive leads and conversions
Analysing performance data to continuously improve campaigns and customer experience
Collaborating with internal teams and external agencies to deliver best-in-class digital output

Requirements

5+ years’ experience in digital marketing
Strong CRM experience (HubSpot, Salesforce or similar)
Proven ability to build automated campaigns and customer journeys
Solid understanding of SEO, email marketing, paid media and web optimisation
A data-driven mindset with strong analytical skills
A proactive, organised approach with the ability to manage multiple projects

Ideal Heating

The UK’s leading heating manufacturer, providing reliable, sustainable warmth through boilers, heat pumps and controls ⭐ Rated Excellent on Trustpilot 🏆 Award-winning 🏡 Keeping Homes Warm Since 1906 For assistance, please reach out to our customer service team at customer@idealsupport.co.uk.

Founded in 1906

Kingston Upon Hull, England, GBR

429 employees (29 in marketing)

www.idealheating.com