Responsibilities

• Campaign execution & stakeholder management
• Proactively lead campaign delivery: Work collaboratively with Vertical Marketing Managers to scope campaigns, agree on objectives/KPIs, and determine the optimal channel mix.
• End-to-end campaign building: Build targeted contact lists, draft and build automated emails and nurture sequences and workflows, and work with the Rev Ops Manager to prepare performance reports.
• Marketing automation: Support Vertical Marketing Managers by building and managing HubSpot workflows to automate event promotions, webinars, and post-event follow-ups.
• Sales enablement: Create and maintain Digital Sales Rooms to support the sales team with follow-ups from webinars and other Fathom events.
• Social media & creative content
• Own the LinkedIn channel: Act as the primary manager for our main social channel. Draft, edit, and schedule engaging posts.
• Asset creation: Utilise our existing bank of Canva templates (and your own strong eye for design) to create eye-catching social creative assets.
• Social analytics: Regularly review performance metrics, identify trends, experiment with new formats, and share insights with the wider team.
• Paid social: Potentially prepare, launch, and manage LinkedIn ad campaigns to drive conversions with support from our digital agency.
• Website & agency collaboration
• Website maintenance: Help maintain the Fathom website, ensuring content is up-to-date and engaging, as well as technically sound.
• Agency management: Act as a key point of contact for our external digital agency (technical SEO and PPC) to optimise site health, traffic, and paid performance.

Requirements

• 2+ years of experience in B2B digital marketing, with a proven track record in demand and lead generation.
• Core tech stack proficiency: Strong, hands-on experience using HubSpot, LinkedIn, and Canva.
• Analytics savvy: Experience using GA4, HubSpot Campaigns, or other analytics tools to track, analyse, and optimise campaign performance.
• Proactive mindset: High autonomy, a self-starter attitude, and the confidence to manage multiple stakeholders and deadlines simultaneously.
• Design eye: A good eye for visual layout and branding, with the ability to swiftly adapt and create assets using Canva.
• Data & process driven: Comfortable working with structured planning templates, building segmented data lists, and maintaining CRM data hygiene.
• A genuine interest in climate science and environmental technology.

Preferred

• Experience using Salesforce.
• Experience using Asana.
• Experience working within a SaaS or DaaS (Data-as-a-Service) business.
• Experience in environments with long sales cycles and high-value product offerings.
• Experience delivering Account-Based Marketing (ABM) campaigns.