Responsibilities

• Plan and deliver email and SMS campaigns across multiple brands.
• Develop and maintain campaign calendars.
• Write or coordinate engaging campaign copy.
• Work with designers and developers to deliver high-quality campaigns.
• Help ensure campaigns are delivered accurately and on schedule.
• Support the creation of automated customer journeys.
• Assist with audience segmentation and personalised communications.
• Help develop nurture, retention and re-engagement campaigns.
• Identify opportunities to improve customer engagement across the database.
• Support initiatives that improve customer engagement and commercial performance.

Requirements

• Some experience in digital marketing, email marketing or CRM, either in a dedicated role or as part of a wider marketing position.
• A genuine interest in customer engagement and lifecycle marketing.
• Curious about marketing performance and interested in understanding why campaigns succeed.
• Strong written communication and copywriting skills.
• Comfortable using campaign data to improve future marketing activity.
• Organised, proactive and able to manage your own workload.
• Awareness of GDPR principles relating to customer marketing data, with a willingness to continue learning.

Preferred

• Experience using email marketing or marketing automation platforms.
• Exposure to CRM systems and customer segmentation.
• Experience with SMS marketing.
• Understanding of wider digital marketing channels.
• Experience within lead generation or other customer acquisition businesses.

Benefits

• Career progression within a growing and ambitious business.
• Ongoing training and development.
• Direct exposure to senior leadership and strategic decision making.
• Opportunity to help shape our CRM and marketing technology as the business grows.
• Modern office in Altrincham with excellent public transport links.
• Friendly, entrepreneurial and collaborative team environment.
• Casual dress
• Company events
• Company pension
• On-site parking