Responsibilities

• Building, managing and optimising paid search campaigns across Google Ads and Microsoft Advertising, including Search, Display and Performance Max
• Planning and executing paid social campaigns on Meta and LinkedIn, using audience targeting, remarketing and lookalike strategies
• Conducting keyword, audience and competitor research to inform campaign strategy
• Monitoring and reporting on performance metrics such as CPC, CTR, CPA, ROAS and Quality Score, turning data into clear, actionable insights
• Managing and pacing budgets to ensure spend is directed to the most effective campaigns
• Contributing to ad copy and creative briefs that are on-brand, relevant and conversion-focused
• Supporting campaign tracking and measurement, including pixels, tags and conversion tracking
• Keeping up to date with platform changes, industry trends and paid media best practice

Requirements

• 2+ years’ experience managing PPC campaigns (in-house or agency)
• Hands-on experience with Google Ads and paid social platforms (Meta and/or LinkedIn)
• Strong working knowledge of Google Analytics 4 (GA4)
• Confident analysing performance data and translating it into optimisation actions
• Strong copywriting skills for paid search and paid social ads
• Solid understanding of audience segmentation, remarketing and the digital funnel
• Comfortable managing multiple campaigns across different brands or business areas
• Experience with conversion tracking, smart bidding and audience tools (e.g. Customer Match, Custom Audiences)

Benefits

• Work at the heart of a creative, customer-led enterprise marketing function
• Exposure to a diverse portfolio of brands and products across the automotive ecosystem
• A culture that values innovation, continuous improvement and collaboration
• The chance to develop your paid media expertise in a large, global organisation where marketing makes a real commercial impact