Responsibilities

• Managing and optimising Google Ads campaigns to drive lead generation, website traffic and brand awareness.
• Planning and executing paid social campaigns on social media channels, reaching candidates and school decision-makers.
• Monitoring and analysing performance through Google Analytics 4, Search Console and other reporting tools.
• Tracking campaign performance against KPIs and producing regular reports with clear, actionable recommendations.
• Identifying opportunities to improve website performance, user journeys and conversion rates across both audiences.
• Supporting SEO activity through keyword research, content optimisation and performance monitoring.
• Planning and executing email campaigns and updating website content to engage schools and candidates at key points in their journey.
• Using CRM and marketing data to support campaign targeting, reporting and lead nurturing activities.
• Managing marketing dashboards and providing insights to support business decision-making.
• Conducting competitor analysis, audience research and market trend monitoring.

Requirements

• Minimum one year’s experience in a digital marketing with hands-on campaign management.
• Practical experience managing or supporting Google Ads campaigns (including Search and Display) and other PPC campaigns.
• Experience using Google Analytics 4 to monitor, analyse and report on campaign performance.
• Experience delivering digital marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret data and make recommendations based on performance.
• Understanding of lead generation, conversion and digital customer journeys.
• Excellent written communication skills and the ability to create effective marketing content.
• Good knowledge of Microsoft Excel and reporting tools.
• Strong organisational skills and attention to detail.

Preferred

• Experience working with CRM systems.
• Knowledge of SEO best practices.
• Experience using marketing automation or email marketing platforms.
• Experience using paid social advertising on Meta and LinkedIn.
• Experience within recruitment, education or B2B marketing.

Benefits

• 25 days annual leave, plus your birthday off.
• Life assurance cover (4x salary).
• Pension scheme with 4% employer contribution.
• Additional benefits including retail and gym discounts, health cash plan and cycle to work scheme.
• Volunteer days and access to a comprehensive wellbeing programme.
• Tailored learning and development support with real opportunities to progress.