Responsibilities

• Plan and deliver targeted digital activity that supports wider integrated campaigns, across all key channels such as paid search, display advertising, paid and organic social, SEO, email marketing, and the website.
• Monitor campaign performance, track KPIs, and report on ROI, providing clear insights and optimisation recommendations.
• Manage the digital customer journey, optimising engagement, and increasing conversion rates.
• Act as the primary day to day contact for the Digital Marketing agency - ensuring their activity meets performance expectations and delivers best value.
• Oversee and constructively challenge the agency’s recommendations, holding them accountable for results whilst maintaining a productive, insight-led partnership.
• Work closely with our Digital Marketing agency to manage PPC, SEO, paid social and programmatic advertising, ensuring consistency.
• Maintain and enhance all company websites, ensuring content is correct, engaging, and up to date at all times.
• Ensure digital marketing spend is well-managed and delivers measurable return on investment, with regular reporting to the Head of Marketing.
• Lead the creation and scheduling of organic social media content, ensuring consistent brand presence and engagement across platforms.
• Attend quarterly review meetings with the Digital Marketing agency, presenting performance insights and agreeing next steps to maximise ROI.

Requirements

• Strong knowledge of digital marketing channels including PPC, SEO, email, and social
• Excellent analytical skills with experience using digital reporting tools
• Strong communication skills with an eye for creative content and messaging
• Effective organisational skills with the ability to manage multiple campaigns and stakeholders

Preferred

• Data-driven with a focus on performance and continuous improvement
• Collaborative and team-oriented with strong interpersonal skills
• Proactive and solutions-focused with a high level of accountability
• Detail-conscious and commercially aware

Benefits

• Annual holiday entitlement of 24 days + Bank Holidays
• Day off on your birthday
• Group Personal Pension Plan
• Life Assurance
• Health Screening
• John Lewis vouchers - £200 to all expectant parents
• Ongoing investment into your personal development
• Colleague well-being initiatives and ambassadors
• Peer recognition programme
• Colleague referral bonus