Responsibilities

• Write conversion-focused email copy designed specifically for estate agents and their audiences (buyers, sellers, landlords, and vendors)
• Create and refine email templates and campaigns that drive measurable ROI, such as valuation requests, enquiries, and appointments
• Adapt messaging to different stages of the property journey (e.g. selling, buying, letting, nurturing long-term prospects)
• Translate product features and data insights into clear, benefit-led messaging for estate agent customers
• Work closely with marketing, product, and customer teams to ensure email content aligns with best-practice strategy and customer outcomes
• Optimise subject lines, previews, CTAs, and body copy to improve open rates, click-through rates, and conversions
• Review and improve existing customer email campaigns based on performance data
• Ensure all copy is compliant, accurate, and aligned with brand tone and industry standards

Requirements

• Proven experience writing marketing or email copy with a focus on conversion and performance
• Strong understanding of how email marketing drives ROI
• Ability to write persuasive, clear copy for non-marketing audiences (e.g. estate agents)
• Excellent attention to detail and editing skills
• Confidence working with data, feedback, and performance metrics to refine copy
• Strong organisational skills and ability to manage multiple campaigns

Preferred

• Experience writing for the property, real estate, or estate agency industry
• Understanding of CRM or email marketing platforms
• Familiarity with customer lifecycle, lead nurturing, and retention strategies
• Experience writing educational or best-practice content for customers

Benefits

• Hybrid working after probation – typically 2 days from home
• 25 days’ holiday plus bank holidays + day of birthday off
• Ongoing training, coaching and mentoring
• A supportive team culture where people help each other out
• Health Cash Plan
• Access to a retail discount platform
• Group Life assurance