Responsibilities

• Create, schedule, and manage email marketing campaigns across B2C and B2B channels
• Link email campaigns to relevant website landing pages, products, and promotional content
• Coordinate and upload website banners, homepage graphics, promotional imagery, and seasonal campaign assets
• Merchandise products and collections across websites to improve customer experience and conversion
• Work closely with marketing and sales team to ensure brand consistency across all digital channels
• Assist with campaign planning for promotions, launches, seasonal activity, and customer retention initiatives
• Monitor campaign performance including email engagement, website traffic, and conversion metrics
• Support SEO best practices including metadata, page content, and on-site optimisation
• Ensure websites remain visually appealing, accurate, and up to date
• Assist with customer segmentation and targeted marketing campaigns for both B2C and B2B audiences

Requirements

• Previous experience in digital marketing, ecommerce, or website merchandising
• Experience using email marketing platforms such as Klaviyo, Mailchimp, or similar
• Familiarity with ecommerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce
• Good eye for visual presentation, layout, and branding
• Basic image editing skills using Canva, Adobe Creative Suite, or similar tools
• Strong organisational skills with the ability to manage multiple websites and campaigns simultaneously
• Analytical mindset with experience reviewing marketing and ecommerce performance data
• Excellent written communication and attention to detail
• Experience or interest in web development is desirable, although training can be provided
• Previous knowledge or experience in outdoor and rescue equipment retail would be beneficial

Preferred

• Experience or interest in web development is desirable, although training can be provided
• Previous knowledge or experience in outdoor and rescue equipment retail would be beneficial

Benefits

• 30 days holiday entitlement per annum including public holidays with loyalty additions (up to 5 extra days holiday after 5 years)
• Inclusion into our qualifying pension scheme
• 2pm Friday finish for all staff
• Company healthcare scheme
• Staff social fund provided
• Friday off the week of your birthday in addition to holiday entitlement
• Digital Wellbeing platform
• Generous trade and staff discount on outdoor goods and equipment
• Cycle to Work scheme
• Free parking onsite including electric charging facilities
• Opportunity to purchase up to one week’s additional annual leave
• Paid volunteering time out
• 24/7 employee assistance and counselling services (including an Employee Assistance Programme as part of the Healthcare scheme)