Responsibilities

• Taking the lead on digital marketing across the organisation.
• Owning the website and app, leading on social media, managing paid advertising across Google and Meta, and acting as the team's lead for our CRM and e-communications.
• Being the team's AI champion, helping the team identify and adopt tools that improve how we work.
• Line manage our Marketing Co-ordinator, so some experience of supporting or supervising others is helpful, though not essential.

Requirements

• Solid experience in a marketing role with a strong digital focus - social media, paid advertising, CRM, website management and analytics
• Confident using data to make decisions
• Comfortable advising colleagues on digital
• Familiarity with AI tools and an understanding of brand management and audience segmentation would be a real plus
• Line management experience or some experience of supporting or supervising others is helpful, though not essential

Preferred

• Familiarity with AI tools
• Understanding of brand management and audience segmentation

Benefits

• A strong flexible working structure (a typical week for our team has 3 days in the office, 2 working from home, with flexible start and finish times)
• 30 days annual leave plus 4 public holidays
• Free Live Borders gym and pool membership
• Free entry to our attractions