Responsibilities

• Own performance analysis and reporting for channel marketing, building dashboards and data stories to drive ecommerce growth.
• Evaluate performance across paid social, search, display, affiliates, email, and CRM to identify growth opportunities.
• Partner with channel managers to assess ROI, ROAS, CAC, and LTV; support A/B testing across creatives, targeting, and landing pages.
• Analyze customer journeys and support segmentation and lifecycle insights to improve experience and retention.
• Translate data into actionable recommendations for markets and campaigns; collaborate with cross-functional teams for budgeting and planning.
• Maintain regular weekly/monthly performance reviews and ensure data accuracy across tools (GA4, ad dashboards, BI).

Requirements

• 2–3 years’ experience in digital marketing analytics, performance marketing, or a similar role.
• Strong analytical skills with ability to interpret data and present clear insights.
• Experience with GA4 and paid media platforms (Meta, Google Ads) or similar tools.
• Proficiency in Excel; familiarity with BI tools (Tableau, Power BI, Looker).
• Understanding of key KPIs (CTR, CPC, CPA, ROAS, LTV).
• Bachelor’s degree or equivalent in a relevant field.
• Strong numerical skills; interest in AI; comfortable with multi-market work.
• Experience in luxury, fashion, or retail sectors; basic SQL or data querying.
• Experience across multiple markets; familiarity with ecommerce tools (Dynamic Yield, Salesforce, Content Square, etc.).

Nice to Have

• Strong attention to detail and data accuracy.
• Commercial mindset focused on driving business outcomes.
• Curiosity and proactive problem solving; ability to communicate insights to non-technical stakeholders.
• Passion for digital, marketing, AI, ecommerce, and luxury consumer behavior.